If you were to inquire about the Unique Value Proposition (UVP) of your company from various perspectives—your boss, your employees, your colleagues, or even your customers—you’d likely receive a multitude of responses, equal to the number of individuals you ask. While the concept of UVP is widely recognized, we often overlook it, resulting in challengesContinue reading “Stand Out or Fade Away: Crafting Your Unique Value Proposition”
Category Archives: Sales
3 considerations for sales incentive plans
“Sales incentive plans are more of an art than a science,” used to say a former boss. He was pretty much spot on. Plans need to be scientific enough to allow a unique interpretation, achievements should be easily measured, and commissions should be straightforward to calculate. At the same time, they have to be builtContinue reading “3 considerations for sales incentive plans”
FMA Consilium 