If you were to inquire about the Unique Value Proposition (UVP) of your company from various perspectives—your boss, your employees, your colleagues, or even your customers—you’d likely receive a multitude of responses, equal to the number of individuals you ask. While the concept of UVP is widely recognized, we often overlook it, resulting in challengesContinue reading “Stand Out or Fade Away: Crafting Your Unique Value Proposition”
Category Archives: Strategy
Entrepreneurs desperately need a vision and a mission
For some understandable though wrong reasons, entrepreneurs tend not to invest time in developing a vision and a mission for their startups. It’s too early for them, they are too small. They have other priorities, much more compelling. They are building the car while driving it, which is alright, as long as they know theirContinue reading “Entrepreneurs desperately need a vision and a mission”
The (relative) value of market forecasts
Last week I read a report saying that TikTok is projected to exceed the advertising revenues of Meta and YouTube combined by 2027. In sales language, that’s 20 calendar quarters from now. An eternity. Putting things into perspective, TikTok was launched internationally in 2017 but only started to get significant traction in 2019, so hardlyContinue reading “The (relative) value of market forecasts”
FMA Consilium 